Saturday, April 21, 2007

Design Done Right

I used to buy the magazine Wallpaper*. It was fun to jet set with the editorials to beautiful places and think of staying at the uber designed hotels or wear those perfect clothes on a personal jet. It was an enjoyable farce. I bought the magazine to ogle with the editors while we both knew it was not very possible in the real world. The problem was that as time went on it seemed the edtors were making a joke at the readers expense. Issue after issue the spreads became more over the top and the joke got out of hand. I even began to wonder if they even like well designed things or they just like pretending to like them. So I stopped buying Wallpaper*.

I am excited the creator of Wallpaper* has started a new magazine called Monocle. I am very impressed by the cleverly named magazine that seems to be extremely well thought out. The design of the website is minimal with just five sections A, B, C, D, and E (Affairs, Business, Culture, Design, and Edit). It blows my mind when I see design that is perfectly simple because it is so rare. There are elements of of the website design, photos and the videos that remind me of Powers of Ten and other designs by Charles and Ray Eames.

The cover story for each section of the magazine has a video to accompany the piece. Take for instance the D section (Design) is about how the Sprinkles stores were designed. I wish other magazines would think about adding videos to their website similar to Monocle. I know many have added blogging, but I think a voice in the form of a podcast or video could really add dimension to many magazines. On a side note, I heard a few months back that Atlanta will have a Sprinkles shop soon. As much as the price tag for these little cakes can be frieghtening I know I will be in line opening day just to be inside this wonderfully designed shop from the cakes to the store. Not that you ever had to twist my arm to enjoy a cupcake. I would love to try their holiday cupcake for St. Patrick's day made with Baileys Irish creme. I am psyched to see it all come to together in this little shop.

I will have to add a subscription to Monocle and a cupcake from Sprinkles to my must have list. Maybe even enjoy them together!

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